LB sport

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Client

LB-Sistem d.o.o., Zaprešić, Croatia

Services

Webshop development

LB sport

We have created a classic web shop that still has its own specifics

Categories, subcategories, articles and other classic levels of a web shop. General terms and conditions of business, terms of delivery and privacy rules as integral parts of every web store.

Specificities of this web shop were in the direction of filtering articles according to the sport for which they are intended, according to gender and according to color. Color is a very important factor in sports, and as we know, every sports club that is close to it has its own color or combination of colors.

Thus, we have implemented full variation management in the management part (CMS) of the client and, of course, in the web shop itself.

Complex Variations required a large amount of images in the variations to show the yellow jersey to the customer if they selected the yellow jersey. Variations also include sizes that are standard for web shops that sell clothes or shoes, but that’s not the end;

In addition to sales, the client is also engaged in silk-screen printing, and it is possible to order printing on the sports clothing itself. Printing is possible in the format of name and number or only name or only number. Of course, not all items in the web shop have this option, so there was additional programming work there as well. The cost of printing on jerseys is the third dimension of variation and is also divided into several groups.

Receiving such, multi-component orders through the management part is again a separate dimension of the web store.

We came out of this project richer for another experience with the knowledge that sport requires not only strength, but also intelligence.

Frequently asked questions

Can customers filter products by sport, gender and color the way LB sport needed?
Yes, that filtering was one of the main reasons we built this shop the way we did. Customers can narrow products down by the sport they are buying for, by gender, and by color. Color matters a lot here because most clubs have their own color or color combination, so we made sure someone looking for a specific shade can land on the right jerseys quickly instead of scrolling through everything.
How does the shop handle products that come in several sizes and colors at once?
We set up full variation management, both in the shop and in the CMS behind it. A single product can carry sizes and colors together, and each variant has its own set of images. So if a customer picks the yellow jersey, they actually see the yellow jersey, not a generic photo. For a clothing and footwear retailer that level of accuracy in the product page genuinely reduces confusion and returns.
Can buyers order silk-screen printing of names and numbers directly on the jerseys?
They can. Besides selling the gear, LB-Sistem does silk-screen printing, so we built printing straight into the ordering flow. A customer can add a name and number, just a name, or just a number to the item. Not every product supports printing, so we did extra work to enable it only where it makes sense and to price it correctly as its own variation dimension split into several groups.
How does the CMS deal with orders that mix products, sizes, colors and printing?
That was one of the trickier parts. A single order can combine the base product, the chosen size and color, and a printing request with a specific name or number. We made the management side read and present these multi-component orders clearly so the team can see exactly what was ordered and what needs to be printed, without piecing it together by hand.
We run a sports retail business with custom printing. Could you build something similar for us?
Yes. LB sport is a good example of how we take a fairly classic web shop, categories, subcategories, terms of business, delivery and privacy rules, and then build the sport-specific parts on top: filtering by sport and color, layered variations, and printing as part of the order. If you sell sports equipment or apparel and need that kind of setup, get in touch and we can talk through how to adapt it to your products.

Key Results

Sport-specific filtering
by sport, gender, color
Tailored for clubs and teams
Complex variations
sizes & colors
Multiple images for each variant
Silk-screen printing
names & numbers
Custom printing on jerseys
Advanced CMS
order management
Handles multi-component orders
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