Exelisso

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Client

Exelisso d.o.o., Zagreb, Croatia

Services

Webshop development

Design

Internet (digital) marketing

Exelisso

Web shop for the sale of consumables, paper goods, cleaning products and disposable packaging with an emphasis on wholesale (B2B) customers

Of course, the web shop is powered by our RedCode (CMS) management system based on the Laravel framework, or PHP if we’re talking about programming languages. Management system RedCode CMS gives the client wide opportunities for independent management and input of almost all data on the web shop itself. From creating, editing and deleting products, product images, product descriptions, its variations and similar or related products. Management of orders and their statuses, communication with customers, management of categories and subcategories as well as the schedule of categories and subcategories. We mustn’t forget the featured products as a sales tool. The client has the option of managing actions and of course choosing the primary and secondary price, i.e. currency, in the direction of introduction of the euro as currency. The general settings of the web shop such as contact information, name, logo, pictograms and the like are also included, as well as the management of general pages such as General Terms and Conditions, Blog and the like. Frontend (what customers see) is a hybrid of a ready-made theme and custom components, with the purpose of keeping the project within the budget while simultaneously meeting all requirements. The frontend is made in HTML format with the latest versions of CSS and JS support of course.

The result is a relatively low-cost web shop, yet additionally expandable in every direction in the future and of course without maintenance costs.

We also performed advanced SEO optimization on the specific web shop and we can conclude that the web shop generates serious income.

Frequently asked questions

What makes the Exelisso web shop suited to B2B wholesale buyers?
The shop was built around how business buyers actually order, which usually means larger quantities and repeat purchases of the same consumables, paper goods, cleaning products and disposable packaging. Product pages, categories and the ordering flow are organized so a wholesale customer can find the right items and place a sizeable order quickly, rather than being treated like a one-off retail shopper.
Can we manage products, orders and content ourselves after launch?
Yes, that was the whole point of building it on our RedCode CMS. From the admin panel you create, edit and delete products, add product images and descriptions, set up variations and related products, and handle categories and subcategories including the order they appear in. You also manage incoming orders and their statuses, communicate with customers, run featured products and promotions, and edit general pages like the Terms and Conditions or the blog. No developer needed for day to day work.
How does the shop handle euro pricing and multiple currencies?
It supports a primary and a secondary price, so you can show prices in two currencies at once. This was set up specifically for the switch to the euro, where shops needed to display both the euro and the previous currency side by side. You choose which one is primary directly from the CMS.
Why did you combine a ready-made theme with custom components for the frontend?
It is a deliberate trade-off to keep the project on budget while still hitting every requirement. The parts of the storefront that a standard theme handles well are left as-is, and we built custom components only where the shop genuinely needed something specific. The result is a capable B2B web shop at a relatively low cost, built in HTML with current CSS and JS.
Will there be ongoing maintenance fees?
No. The shop runs without maintenance costs, so you are not locked into a monthly fee just to keep it online. It is also built to be expanded later in any direction, so when the business grows you add to it rather than rebuilding from scratch.
Does the shop actually bring in sales, or is it just online?
We did advanced SEO optimization on this specific shop, and based on the results we can say it generates serious income for the client. Being found in search is a big part of why a B2B shop like this pays off, so we treated SEO as part of the build rather than an afterthought.

Key Results

B2B focused
wholesale customers
Designed for business buyers
Comprehensive CMS
RedCode management
Full control over products and orders
Multi-currency
Euro support
Primary and secondary prices
SEO optimized
advanced optimization
Generates serious income
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"Great webshop platform, great service, and fair price."

Petar Hrkać, CEO

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