EasyWay

Client

Easy Way j.d.o.o., Zadar, Croatia

Services

We created a web shop for yachtsmen and partygoers that delivers everything you need, when you need it and where you need it

From the outside, the web shop is classic. Categories, subcategories. Featured products and product sets. Cart, Checkout. It might be a little specific about the shipping settings, but nothing major. Management is via the RedCode management system for web shops, which is based on OctoberCMS.

Most users don’t see what makes it special. It is special for its B2B module and order recommendation system. Every hotel, villa or marina that recommends the EasyWay web shop for the provision of a villa or boat receives a commission for each order. QR codes have been set up in partner facilities and when the guest scans the QR to access the web shop - the rest happens automatically.

In order for this to be possible, it is necessary to identify through unique algorithms that this particular hotel has given a recommendation for this particular order. In addition to identifying the source of orders, we also created a B2B portal where partners can log in and see the history of recommended orders, the percentage of their commission and complete calculations, as well as to what level they have achieved the annual turnover of orders, because a larger amount of recommendations in the next year means higher commission percentage.

What makes the EasyWay web shop different from a regular online store?

On the surface it works like any shop, with categories, product sets, cart and checkout. The real difference is underneath. There is a B2B module that pays hotels, villas and marinas a commission whenever they send a customer to EasyWay, plus a recommendation tracking system that ties each order back to the partner who referred it.

How does the QR code recommendation system actually work?

We place a QR code in the partner facility, for example a marina or a villa. When a guest scans it to open the shop, our algorithms tag that visit so any order they place is credited to that specific partner. The guest just shops normally and the attribution happens in the background without them having to enter a code.

How do you make sure the right partner gets credited for an order?

That was the hardest part to build. We use unique algorithms to identify that this particular hotel or marina is the one that referred this particular order, even when several recommendations are in play. Without that accuracy the whole commission model falls apart, so we spent real effort getting the attribution right.

What can partners see in the B2B portal?

Partners log in to their own dashboard and see the full history of orders they referred, their current commission percentage, complete calculations, and how close they are to the next annual turnover level. The more recommendations they bring in one year, the higher their commission percentage becomes the next year, so the portal shows them exactly where they stand.

What technology runs the shop behind the scenes?

The store is managed through the RedCode management system for web shops, which is built on OctoberCMS. That gives the EasyWay team a familiar admin to handle products, sets and the slightly specific shipping rules the business needs, while we layered the custom B2B and attribution logic on top.

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