What is internet marketing or online marketing?

Published: 14.01.2019.

Find out why internet marketing is an important factor in getting potential clients.

Advantages of the Internet

There are a large number of people on the Internet every day, which is also a great place to present yourself, your services, products or something else.

Today everything is on the internet. Personal recommendations, handing out flyers or newspaper ads are no longer the only ways to create a brand and acquire potential clients, that is, they are no longer “in”.

Nowadays, every individual who is looking for a product or service, first gets information on the Internet about a possible service or product provider.

Types of marketing

There are two main types of marketing present in society: classical marketing (Offline marketing) and internet marketing (Online marketing).

Some of the ways of classical marketing are: sharing informative content (leaflets), hiring a traveling salesman, paying for ads on radio stations, newspapers or television programs. This way is becoming more and more tiresome and society has become fed up with it. Do you like it when commercials start on TV in the middle of a movie? Thus, an unwanted counter-effect is created.

The term Internet marketing (Online marketing) means advertising on the Internet, which is different from what it was before. The target audience for which the product or service is relevant. Those who are interested in your product or service. In order to do internet marketing well, it is necessary to spend much more time and knowledge than on classic marketing, but in the end, you get a much better result.

Both types of marketing have their advantages and disadvantages depending on the advertised product or service, but looking in general internet marketing is much more profitable than classic marketing precisely because of the, already mentioned, targeting of clients to whom it will be shown, and according to age, interests, place of residence and other characteristics.

Online advertising

EasyToWork Campaign

The reasons for doing good internet marketing are: Raising the company’s visibility on the largest and fastest growing market (the Internet) so that potential clients can find you more easily.

Facing the competition; because you know that you have a better service or product. Potential clients are more likely to choose a competitor’s service or product if they are online and you are not. To be seen is to enter the subconscious of customers. People buy from well-known brands because they feel safe.

If internet marketing is done professionally and with the study of the statistics of searched terms, you can get precise ads that aim exactly where they need to. With precisely defined ads, the return on invested funds comes very quickly because the ad is displayed only to people who are searching for the service or product you offer - so-called personalized ads.

What is the actual difference between internet marketing and classic offline marketing?

Offline marketing (flyers, radio spots, newspaper ads, a salesman knocking on doors) goes out to everyone and hopes the right person notices. Internet marketing shows your ad only to people who already fit the profile of a buyer, based on what they search for, their age, interests and where they live. You pay less to reach the wrong people and more of your budget goes toward someone who actually wants what you sell.

Why is internet marketing usually more profitable than traditional advertising?

It comes down to targeting. With a TV or radio spot you pay one flat price to interrupt a huge mixed audience, most of whom will never buy from you. Online you can put the ad in front of people who are literally searching for your product or service right now, so a much bigger share of every euro spent lands on a real potential client. That is why the return on the money you put in tends to come back faster.

We already get clients through word of mouth and recommendations. Do we still need to be online?

Recommendations are great and you should keep them. The problem is that even people who hear about you will check you online before they decide. If they search and find nothing, or find your competitor instead, that warm recommendation can cool off fast. Being visible online backs up your reputation and catches the people who never got a personal recommendation in the first place.

What does it actually take to do internet marketing well?

Honestly, more time and know-how than people expect. It is not just boosting a post. Done properly it means researching which terms people actually search for, building ads around those terms, pointing them at the right page, and then reading the statistics to see what works and cutting what does not. That study of search data is exactly what turns a vague ad into one that aims precisely and pays for itself.

How does targeting work, and what can you base it on?

You can narrow who sees your ads by things like age, interests, location and the keywords someone is searching. So a local service can show up only to people in its own town, and a niche product can reach only the small group that cares about it. The point is to stop paying to be seen by everyone and start showing personalized ads to the people most likely to become clients.

How does RedCode approach internet marketing for a client?

We start by figuring out who your real audience is and what they search for, then build campaigns aimed at exactly those people instead of spraying ads everywhere. After that we watch the numbers, the searched terms, the clicks, the results, and keep adjusting so your budget keeps moving toward what brings clients in. If you want to talk it through for your own business, get in touch and we will look at it together.

Advantages of the Internet

Types of marketing

Online advertising

Frequently asked questions